LEMONAD MEDIA
SAN FRANCISCO BAY AREA · EST. 2018

Food & Hospitality Photography — San Francisco Bay Area

Shot by a bartender who learned the room before he learned the lens.

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Restaurants, cocktails, and the people behind them, shot across the Bay Area.

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Recent work across the Bay Area

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  • A lemon twist expressed over a cocktail in near-darkness at Sons of Liberty Alehouse, San Leandro
  • The back bar glowing at Suspiro speakeasy, Santana Row, San Jose
  • Chef Nelson German serving a clay bowl at alaMar, Oakland
  • A negroni held up in a dark room, lit by a single warm light
  • Bakers scooping cookie dough at Sprouts Chef Training, Oakland
  • Bartender working over jars of fresh herbs and citrus at The Black Cat, Livermore
  • A guest with a highball in a velvet armchair at Honeycomb Cocktail Lounge, Livermore
  • Oysters on ice with a gin and tonic at Massimo Ristorante, Walnut Creek
View the full portfolio

Trusted across the Bay Area · 100+ venues

What we shoot

Crispy duck leg with charred lemon on a speckled plate at Arquet, San Francisco
01

Food

 The dining room at Zazil, San Jose: canvas pendants, hanging plants and cacti over wicker banquettes
02

Restaurants

 A violet sour with a lime wheel and kaffir leaf on the bar rail at Honeycomb Cocktail Lounge, Livermore
03

Cocktails

 An agave bottle, a spiced coupe crowned with a marigold, and dried chiles on the wood table against a yellow wall, from Caribbean Cocktails for Ten Speed Press
04

Cookbooks

 Two guests clinking bottles over birria tacos under the tortillas a mano sign at Parranga, Santana Row
05

Commercial

 Chef portrait at the pass in a white-tiled kitchen at Pacífico, San Francisco
06

Team

How a shoot runs

  1. The Call

    scope, quote, date

  2. The Shot List

    we plan it with you

  3. Shoot Day

    we work around your service

  4. Delivery

    on a set timeline

Retouched, licensed, and delivered on a set timeline: files sized for menus, web, and print.

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The Work

The arched back bar glowing at Mía Mezcaleria, Oakland A bartender in a green apron pouring into the tin at Suspiro, Santana Row, San Jose Clay pots and painted plates across the table at alaMar, Oakland Two line cooks cracking up against the floral wallpaper Creme brulee ramekins sugared and topped with cranberries for Handheld Catering, Santa Clara
The back bar glowing at Suspiro speakeasy, Santana Row, San Jose
Suspiro · San Jose
01

Presentation matters. I spent a decade watching guests decide in one glance.

02

I don't just photograph hospitality. I've worked inside it.

A chef in a white tee and dark apron at the pass at Amado, Burlingame, lit warm from the side
Amado · Burlingame
A suited guest holds a foam-topped coupe over a round oak table, shot for Barworks, Campbell
Barworks · Campbell
A line cook at Payakk, Oakland, plating under a copper pendant lamp in a dark kitchen
Payakk · Oakland
03

I know how a kitchen breathes, so I can shoot a full service without ever getting in the way.

Eddie, Lead Photography Director

Chef Sara plating in black and white at Sorrel, San Francisco
Sorrel · San Francisco

Case studies

The Black Cat · Livermore

LIVERMORE

A full room, menu, and team in one service window.

Read the Black Cat case
A window table set with a plate and a glass at The Black Cat, Livermore
Hard afternoon shadows over small plates at The Black Cat, Livermore
Garnishes lined up mid-build at The Black Cat, Livermore
The bar room in daylight at The Black Cat, Livermore, tote bags on the shelf and stools down the counter
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Eddie with his camera in hand, looking into the lens outside a warehouse in soft light
Eddie · Lemonad Media

A decade behind the bar. Now behind the camera.

Before Eddie ever picked up a camera, he spent years behind the bar, watching chefs plate, teams move, and guests judge every dish the second it hit the table. That's the edge: he knows how a kitchen breathes, how to shoot a live service without getting in the way, and why presentation is everything. Calm on set, quick with a joke, genuinely easy to work with. Lemonad Media is Eddie. You get him on every shoot, not a rotating freelancer.

More about Eddie Watch: Meet Eddie · 1:10 Tell us about your project

What clients say

★★★★★ 5.0 · 73 Google Reviews
Eddie is different because he truly understands how to capture energy, not just images. He knows how to walk into a space and instantly read the vibe: the lighting, the movement, the story, the people. Then he translates it into content that feels elevated, intentional, and premium.
Nelson German · Chef · Sobre Mesa & alaMar, Oakland
He made us feel comfortable from the start and truly understood our brand and what we wanted to show through the photos. Eddie was very easy to work with, flexible, and helpful throughout the whole process. The photos captured the vibe of our restaurant perfectly.
Laura G. · Pacífico, San Francisco
Eddie is amazing to work with. His communication is top-notch, and his photography skills are exceptional. Whether it’s team portraits, or food and beverage shots, the results are always stunning. The attention to detail and creativity in each photo has truly elevated our business profile.
Stan Y. · Town Tavern, Alameda
The kitchen pass from above at the OpenTable Ambassador Summit: cooks reaching across the butcher block, tickets on the rail and mise en place down both sides

If you feed people in the Bay, we should talk.

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