Case study · 01 / 04 · Ten Speed Press

Caribbean Cocktails

A first cookbook for Penguin Random House’s cookbook imprint: forty drinks, twenty bites, and one look that holds from the first frame to the printed page.

The punch service over oilcloth, from Caribbean Cocktails for Ten Speed Press
Client Ten Speed Press · Penguin Random House
Book Caribbean Cocktails · Nelson German with Andréa Lawson Gray
Deliverable Cookbook photography · 176 pages
Published June 2026

The brief

Nelson German runs alaMar and Sobre Mesa in Oakland, two kitchens already in the Lemonad portfolio, and Meski in San Francisco. When Ten Speed Press signed his first book, drinks and bites from the Afro-Latino diaspora, the shot list arrived with a publisher’s expectation: every recipe consistent, every prop in the same world, nothing that reads like a one-off.

How the shoot ran

Book work is repetition management. The look was locked up front, surfaces, palette, and light logic, then the shot list ran in blocks: drinks in one pass, plates in another, portraits and set moments between. That is how frame sixty still matches frame one when the pages sit side by side.

Where it landed

Published June 2, 2026. A hundred and seventy-six pages, hardcover, Ten Speed Press. It went onto the publisher’s bestseller list, and both Booklist and Publishers Weekly reviewed it — the trade press noticing a debut cookbook is not a given.

The frames on this page are from the delivered set. They’re also in the book, which is the only test that counts.

More cookbook photography →

The styled home bar from Caribbean Cocktails, photographed for Ten Speed Press

A manuscript with a long shot list and one deadline?

Tell us about your project

Next case: The Black Cat

5.0 · 73 Google reviews